Testifying earlier Congress on Tuesday, Facebook CEO Mark Zuckerberg made a comment that might mean the company is contemplating a paid, and perhaps ad-free. A Facebook version of the social media stage. Republican Senator Orin Hatch asked Zuckerberg at Tuesday’s hearing if Facebook will permanently be free. To which Zuckerberg responded, Yes, there will constantly be a version of Facebook that is free.
After in his testimony, Zuckerberg said people had expressed a paid version of Facebook. And also we consider ideas like that, but then said We believe that the ads model is the right one for us. It was the phrase a version in the before part of his testimony that seemed to suggest a paid version could be a probability. The devil, of course, is in the trifles. Tuesday’s hearing and another planned for Wednesday are all about the fallout from revelations. But that political ad targeting firm Cambridge Analytica attained user data from an estimated 87 million people. Whose Facebook profiles were scraped and wrongfully shared from a psychology software developer?
An ad-free version of Facebook wouldn’t perforce mean the company was not gathering information about users. And only that marketers would not be capable to target ads based on the data. It’s a topic that others thinking. On Monday Apple co-founder Steve Wozniak told USA TODAY in a meeting that while he could conceive some type of paid Facebook version. He is still not realized it would solve the current issues of users data being used in ways they do not hope or do not want.
Facebook makes many more of its money by selling advertisers entry to very particular types of viewers. If it could not sell targeted ads, the price to use the service might be so much that people wouldn’t think it values it, Wozniak suggested. You would say, I am truly paying $1,000 a year for this Facebook service when I can do other sites and email? Wozniak said. There is a lot of pathways to be in communication with people.